Today, the web has become one of the most common platforms for personal socializing and marketing products and services throughout the world. With more bandwidth, now available for almost the price of peanuts, it has become very easy to put up content in the form of audio, video and images as compared to plain text. As the web began to take off and technology improved, people were able to use and utilize more interactive forms of media via the web.
Because of this, one of the most effective advertising and communicative media- web videos, have taken the place of TV commercials, life experiences and short movies!
Websites like Youtube.com and the likes, have capitalized on this phenomenon and have rooted themselves firmly in to the world of videos, which are taking over the web.
With various playback technologies now supported by the web, it has now become easier than every to incorporate videos on any website, hosted on any platform. The cost of putting up videos on the web is all dependent on the purpose and goal of the web videos.
Many large and small brands alike, have realized the potential of websites like youtube.com, and are releasing videos on the web, for their marketing campaigns. Individuals too, utilize and release web videos over the web. Some videos released over the web, are about sharing life experiences, some are about personal interviews, some for dating and so on.
Videos have taken over the web like a storm and their popularity is ever growing and ever increasing. So much so that, today major search engines like Google and Yahoo are working on web video search algorithms. The popularity of videos over the internet has soared to new heights especially with the advent of web video blogs, particularly since the sole purpose of web blogs, in general, is to facilitate the sharing of information, be it personal or commercial, with one’s self and others.
Web videos have another, ulterior advantage as compared to other web media like images, sounds and animation; that being the power to grab attention of all individuals efficiently, since the average attention span of an average Joe or Jane is extremely short and plenty of other options are available. Since, web videos are efficient and more to the point, many prefer to watch rather than read or listen. Web videos also offer extremely high entertainment value, engaging potential readers and customers alike, and the same time they are competent in portraying what one may want others to know, be it life experiences or marketing bottom-lines.
Thus web videos are not only the best and most efficient marketing tools on the web today, but also the best way to communicate and stay in touch with family and friends, express one’s feelings or give personal interviews. The ease of use, entertainment value and attention grabbing ability of web videos coupled up with the fact that they are easy to make/record, upload and share, is video has taken over the web.
Showing posts with label music. Show all posts
Showing posts with label music. Show all posts
Tuesday, April 6, 2010
Wednesday, February 3, 2010
Music Piracy and the New Musician
Today click-and-download technology presents a greater threat to the music recording industry than all other past music-delivery technologies combined.
Music piracy exists in 3 different planes:
Illegally mass-manufactured pirate music CDs
Illegal copies of legitimately purchased music CDs
Illegally downloaded digital copies of recorded music
A recent research study on the economic impact of music piracy (Institute for Policy Innovation, August 2007) paints a grim picture. The impact of music piracy to the U.S. economy is estimated at U.S. $12.5 billion annually. It is estimated that 71,060 jobs are lost or at risk due to the economic impact of piracy and the lost growth opportunities account for 26,860 jobs that would have otherwise been created in the recording industry. Even the U.S. government is affected by piracy with an estimated loss of $422 million in tax revenues from lost personal and corporate income due to piracy.
Of course, these figures are based upon the assumption that sales of recorded music on CD would have held constant, or increased, from year to year. The truth is, however, that CD sales are on the decline as MP3 players and other digital technology make the need for music on physical media obsolete.
In addition to falling CD sales, half of America’s independent record stores closed between 2003 and 2005. (NY Post). One of the largest international chains of recorded music sellers, Tower Records, closed its doors forever on December 22, 2006.
Want to see how prevalent music piracy really is? Here’s a real-time counter that shows the number of illegal music files downloaded around the world every second.
When the average person thinks of music piracy, he or she usually thinks of unauthorized sharing of downloaded or recorded music between small groups of friends. And while those numbers do contribute to the music industry’s losses, the biggest losses occur from the sale of pirated music that is burned onto CD-R disks by the thousands in small commercial laboratories by professional music pirates.
The costs of music piracy are staggering not only for the high profile superstars but for the new musicians as well. It is important for every musician and band member to understand the nature of music piracy and learn how to combat this problem. Know your rights, and learn about the technology that exists that can protect you and your intellectual property (music) from piracy.
Music piracy exists in 3 different planes:
Illegally mass-manufactured pirate music CDs
Illegal copies of legitimately purchased music CDs
Illegally downloaded digital copies of recorded music
A recent research study on the economic impact of music piracy (Institute for Policy Innovation, August 2007) paints a grim picture. The impact of music piracy to the U.S. economy is estimated at U.S. $12.5 billion annually. It is estimated that 71,060 jobs are lost or at risk due to the economic impact of piracy and the lost growth opportunities account for 26,860 jobs that would have otherwise been created in the recording industry. Even the U.S. government is affected by piracy with an estimated loss of $422 million in tax revenues from lost personal and corporate income due to piracy.
Of course, these figures are based upon the assumption that sales of recorded music on CD would have held constant, or increased, from year to year. The truth is, however, that CD sales are on the decline as MP3 players and other digital technology make the need for music on physical media obsolete.
In addition to falling CD sales, half of America’s independent record stores closed between 2003 and 2005. (NY Post). One of the largest international chains of recorded music sellers, Tower Records, closed its doors forever on December 22, 2006.
Want to see how prevalent music piracy really is? Here’s a real-time counter that shows the number of illegal music files downloaded around the world every second.
When the average person thinks of music piracy, he or she usually thinks of unauthorized sharing of downloaded or recorded music between small groups of friends. And while those numbers do contribute to the music industry’s losses, the biggest losses occur from the sale of pirated music that is burned onto CD-R disks by the thousands in small commercial laboratories by professional music pirates.
The costs of music piracy are staggering not only for the high profile superstars but for the new musicians as well. It is important for every musician and band member to understand the nature of music piracy and learn how to combat this problem. Know your rights, and learn about the technology that exists that can protect you and your intellectual property (music) from piracy.
Wednesday, January 27, 2010
How to start learning to play the guitar
It is not hard for a newbie to learn to play the guitar, the guitar is among the simplest instruments you can learn to play, know that 65% of the American people know how to play the guitar. If you are unaccustomed playing guitar then it can look a little bit overpowering, but take it from me when i tell that it is pretty well to do and if you are able to get past the learning curve it is truly a great deal of fun to play guitar.
What are the pits a starting artist have watch out for when they learn to play guitar? the 1st thing is that in the beginning it Is not much fun and since the fingers are not accustomed it they'll start to hurt, and that's enjoying when you're learning to play the right cords, getting the right cords in the beginning can be hard and discouraging from time to time, but there's no pleasure without pain and this is something that all new guitar players will have to go true in their travel to learn to play guitar.To assist you in your pursuit to learn to play the guitar I've mad a list of the things you should keep in your mind.
Tip 1, Buy a good guitar
Learning to play guitar will go better when you've a good guitar, this is truly significant, naturally you'll be able to buy yourself a guitar on the flea market for under the $200- but that does not make your efforts to learn guitar playing a any better, if you're serious in studying how to play guitar then you need to make a investment in a good guitar, it does not have to be the best and the costliest guitar in the market, but do yourself a favour and do not buy one from the flea market,The right guitar will give you comfort and a healthy sound and will keep you propelled to do tip two
Tip 2, exercise, exercise, exercise.
As you know the expression goes "practice makes perfect" and that is also on-key when you're learning to play guitar, try to practise as much as you will be able to, you'll see how much quicker you're improving and it will keep you propelled, keep in mind that you can merely learn to play guitar by practicing, leaving the guitar in the corner of the room does not make you a guitarist.
Tip 3, studying guitar playing by yourself.
This is also a serious tip i want to give, get the basic learning curve done by yourself, it's fund that folks that begin to learn to play guitar have a lot less pressure when they're on their own figuring out the first view cords, I'm not stating that you never should use a teacher or somebody to help you i just want to point out that it would be advisable if the student would knew some basics before taking group classes.
It all comes down to getting cracking and work your way true the basics, and then you'll see that learning how to play guitar is really well to do and when you have reach that point you'll discover that there's nothing so smashing as playing your own music on your own guitar.
What are the pits a starting artist have watch out for when they learn to play guitar? the 1st thing is that in the beginning it Is not much fun and since the fingers are not accustomed it they'll start to hurt, and that's enjoying when you're learning to play the right cords, getting the right cords in the beginning can be hard and discouraging from time to time, but there's no pleasure without pain and this is something that all new guitar players will have to go true in their travel to learn to play guitar.To assist you in your pursuit to learn to play the guitar I've mad a list of the things you should keep in your mind.
Tip 1, Buy a good guitar
Learning to play guitar will go better when you've a good guitar, this is truly significant, naturally you'll be able to buy yourself a guitar on the flea market for under the $200- but that does not make your efforts to learn guitar playing a any better, if you're serious in studying how to play guitar then you need to make a investment in a good guitar, it does not have to be the best and the costliest guitar in the market, but do yourself a favour and do not buy one from the flea market,The right guitar will give you comfort and a healthy sound and will keep you propelled to do tip two
Tip 2, exercise, exercise, exercise.
As you know the expression goes "practice makes perfect" and that is also on-key when you're learning to play guitar, try to practise as much as you will be able to, you'll see how much quicker you're improving and it will keep you propelled, keep in mind that you can merely learn to play guitar by practicing, leaving the guitar in the corner of the room does not make you a guitarist.
Tip 3, studying guitar playing by yourself.
This is also a serious tip i want to give, get the basic learning curve done by yourself, it's fund that folks that begin to learn to play guitar have a lot less pressure when they're on their own figuring out the first view cords, I'm not stating that you never should use a teacher or somebody to help you i just want to point out that it would be advisable if the student would knew some basics before taking group classes.
It all comes down to getting cracking and work your way true the basics, and then you'll see that learning how to play guitar is really well to do and when you have reach that point you'll discover that there's nothing so smashing as playing your own music on your own guitar.
Friday, January 8, 2010
A New Music of the Orient: a Touch of the West and a Dash of the Divine
A new musical fusion has arisen in New York and it's not the kind you can catch for ten dollars at a club in the West Village. For the many thousands of Chinese immigrants trying to stay afloat in a new world and for those westerners who have always wanted to understand the Chinese but have shied away for lack of a way in--for anyone who has wondered where the two civilizations connect, the answer may lie not in words, but in music.
Lisa Li is a master of the pipa (Chinese lute) and a graduate of the Chinese Conservatory of China. She has composed and performed across Europe, Asia and the United States, and her playing was featured in the Academy Award-winning movie The Last Emperor. Now, as one of the lead composers for New Tang Dynasty Television's Chinese New Year Spectacular, a grand scale performance of traditional Chinese dance and song, Lisa has created what she believes to be a new kind of sound--based on ancient Chinese folk and religious music, but going beyond either of them.
“Music is alive, because in the view of the Chinese ancients, every single object in the world has life. In fact, in Chinese, when we refer to a musical note we call it a ‘live note,’” she explains. But according to Lisa, it must be composed and played from the heart—sometimes in ways that sound foreign to the western ear.
But the melodies are far from random. Lisa’s music, like all traditionally composed Chinese music, is based on a series of pentatonic (5-note) scales. This system has its roots in Taoism, which teaches that all matter is formed from the five basic elements of metal, earth, wood, fire, and water. It teaches that in order for a being to be healthy, it must have all of these elements in balance. So, from the Chinese perspective, a song or piece of music must also contain a uniquely crafted balance of these elements. There are also eight note scales that relate to the Taoist symbol called the bagua, which is most commonly known in the West as part of the practice of fengshui, or geomancy.
An example of this is the piece she wrote for the dance “A Dunhuang Dream.” The dance is set against a backdrop of thousands of caves carved into the sides of cliffs as they are in the Moago Grottoes in the Dunhuang region of China. Seated at the mouth of each cave is a Buddhist or Taoist deity. As the dancers emerge, one can hear from the orchestra pit the voices of the erhu (Chinese violin) and guzhen (zither), but these are soon joined by the more recognizable resonance of cello, bass, oboe, and brass. The result strikes the ear as achingly otherworldly and yet also solidly familiar.
In fact, the specific ya yue used in the score is the same as that found in the ancient pipa music written on scrolls that were discovered by archeologists in the actual Dunhuang caves years ago.
“I feel very deeply that music is a heavenly language, a divine language,” Lisa says. “It is able to uplift people’s hearts and minds. It is good for the soul.”
Lisa Li is a master of the pipa (Chinese lute) and a graduate of the Chinese Conservatory of China. She has composed and performed across Europe, Asia and the United States, and her playing was featured in the Academy Award-winning movie The Last Emperor. Now, as one of the lead composers for New Tang Dynasty Television's Chinese New Year Spectacular, a grand scale performance of traditional Chinese dance and song, Lisa has created what she believes to be a new kind of sound--based on ancient Chinese folk and religious music, but going beyond either of them.
“Music is alive, because in the view of the Chinese ancients, every single object in the world has life. In fact, in Chinese, when we refer to a musical note we call it a ‘live note,’” she explains. But according to Lisa, it must be composed and played from the heart—sometimes in ways that sound foreign to the western ear.
But the melodies are far from random. Lisa’s music, like all traditionally composed Chinese music, is based on a series of pentatonic (5-note) scales. This system has its roots in Taoism, which teaches that all matter is formed from the five basic elements of metal, earth, wood, fire, and water. It teaches that in order for a being to be healthy, it must have all of these elements in balance. So, from the Chinese perspective, a song or piece of music must also contain a uniquely crafted balance of these elements. There are also eight note scales that relate to the Taoist symbol called the bagua, which is most commonly known in the West as part of the practice of fengshui, or geomancy.
An example of this is the piece she wrote for the dance “A Dunhuang Dream.” The dance is set against a backdrop of thousands of caves carved into the sides of cliffs as they are in the Moago Grottoes in the Dunhuang region of China. Seated at the mouth of each cave is a Buddhist or Taoist deity. As the dancers emerge, one can hear from the orchestra pit the voices of the erhu (Chinese violin) and guzhen (zither), but these are soon joined by the more recognizable resonance of cello, bass, oboe, and brass. The result strikes the ear as achingly otherworldly and yet also solidly familiar.
In fact, the specific ya yue used in the score is the same as that found in the ancient pipa music written on scrolls that were discovered by archeologists in the actual Dunhuang caves years ago.
“I feel very deeply that music is a heavenly language, a divine language,” Lisa says. “It is able to uplift people’s hearts and minds. It is good for the soul.”
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