The Law of Averages

At First I Didn't Believe It

I heard about the law of averages only a few weeks after I started Internet Marketing.

I was told that after I had used a certain marketing method for a few weeks, I would notice a trend. For instance, if I was making phone calls, I would notice that for every 40 people I called, 5 would ask for more info, and for every 10 who asked for more info, 1 would join. Or, for every 100 people who visited my webpage, one would take action that resulted in my making a profit.

My personal statistics would differ, they said, depending on the quality of my page, the attractiveness of my offer, my skill in talking on the phone etc. I would have to keep track of my efforts and responses to know how much I would need to work to get the results I wanted.

This is what they told me, but I didn't believe them. I was told that for my webpage, 400 visits a day would make me a solid profit. Well then, I thought, if I get 50 visits a day, I should make a profit after 8 days. Day after day went by without any profits. Week after week, I struggled, checked my stats, and hung my head in dissapointment. I added up my visits for the month. Several thousand visits, and not one sale, or maybe two or three at best.

I remade my web page. Not once, but three times. No difference. The only way you can fail is by giving up. Keep trying. I was told.

Then I Saw It Working

After several months (it seemed like forever) I started noticing a few profit days each month. First I had three days of profit, then five, then eight. Of course when I added things up at the end of the month, I was still losing money. I felt helpless. What was causing the profit, and why was it so sporadic? Was I at the mercy of chance? And if so, why was I so unlucky?

Silly me, I never thought about looking at my webpage visits in relation to my sales. Sure enough, my magic number seemed to be 110. If I had 95 visits to my page in one day, I would lose money almost every time. If I had 100, I may lose money, and I may break even. It was a toss-up. If 110 people visited my site,
Wah-Lah! I was in profit mode!

This One Concept Could Ensure Your Success

Now I know this doesn't seem logical, but it really does work. If you will simply believe this principle, you will be on the fast track to success. Here it is again.
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The Law of Averages: When you start marketing, you will notice a trend. You will achieve your desired result after a certain number of attempts. That number will tend to continue. All you have to do to achieve your desired result is multiply the number of attempts by this magic number.
Of course, you will get better at what you do. Your phone skills will improve. You will tweak your page or ad copy, and begin to get better results. Things will get easier as you progress.
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But if you believe this principle, your success will be inevitible, and even though it may take time, you will achieve your desired result. It will only take you four clear easily recognizable steps. I won't decieve you and say these steps will be easy, but you will know exactly what your targets are for each step.

Set up your business. Choose your company or product, and decide what avenues you are going to market it in. Are you going to get a list of leads and call them? Are you going to make a web page? Does the company provide a web page for you to promote online?

Plan your marketing strategy and get started.

Keep track of your statistics. How much exposure do you need to make one sale, or get one sign-up?

Decide how much you want to achieve, multiply by your required exposure, and work to obtain that much exposure. You will know exactly how much you have to work to achieve your goals!
That's all there is to it.

May you be successful beyond your wildest dreams!

Machine Embroidery Designs Enhance Wearables & Crafts

Has the machine embroidery bug bitten you yet? Do you want to get into machine embroidery, but just don’t know where to start? Do you wonder if the investment is worth it?

About four years ago, I purchased my first embroidery machine, and I have been hooked to the art ever since. I’ve slowly built a library of designs and I’ve learned how to hoop, stabilize, and choose the right thread!

I started by researching the vast array of embroidery machines available, many of which also do standard sewing. Machines are priced anywhere from $400 up to many thousands. Search the Internet or go to your local Sew Vac or fabric store for a demonstration! Choose a machine based upon how much embroidery you want to do and what your budget will allow.

To tell the truth, I felt weird about using machine embroidery at first. I wanted to be the designer and I didn’t want to depend upon someone else’s creativity to make my work look beautiful. Then, I discovered that I had lots of choices and I couldn’t resist the designs that are available. I found quilt embroideries that you can use to quilt blocks in the hoop and get better results than using free-motion or a long arm machine. I found all sorts of vintage looks in redwork, bluework, and even lace that you embroider right on a dissolvable stabilizer in the thread color that matches your project best. Of course there are many modern detailed designs in every theme from babies and kids to holidays and weddings.

Embroidery designs are “digitized” from artwork. While most sites sell artwork that can be picked up by many digitizers, some sites selling machine embroidery files such as SWAK Embroidery and You Can Make This also have designs from original hand-drawn art. This means that those designs can only be purchased from those sites and therefore, you won’t see them just anywhere.

One great thing about embroidery designs is that they have a color palette selected for you in advance, but you can also adjust the colors to your specifications by choosing from color families and tones. Filled designs are those made up of all embroidered stitches. Appliqué designs allow you to choose fun fabrics to add your own artistic expression to the finished product. If you make some cute cropped pants, but need a matching shirt, find an appliqué design for a tee shirt and use the fabric from the pants in the appliqué to add just the right matching touch.

Some designs are really versatile in that a change of thread color can make the design work for any occasion. Take a balloon design and use thread in your child’s favorite colors. Makes realistic looking oak leaves in any color-palette from spring yellows and greens to fall reds, browns, and oranges. Change the colors in a cute cheerleader design or collegiate alphabet to match your school colors. Even merge two designs or add lettering to a design to make it yours, using your embroidery machine or digitizing software.

Is it worth the investment? Definitely! What could be better than to be able to make a professional looking embroidery design either on ready-to-wear or hand sewn clothing, quilts, or other projects. Even create a business for yourself by creating embroidered items for others!

Become a Profitable Home-Based Freelancer

Freelance writing can be one of the most rewarding home based businesses ever and the benefits are many.

You can stay at home with your kids, and even if you are homeschooling you can freelance part time and homeschool the other part of the day

Becoming a freelance writer does not have to be hard. It’s a matter of deciding what subject matter will be your specialty and keeping up to date on that topic with the latest information available whether that is a blog or forum or even subscribing to a particular print or trade magazine.

For all practical purposes you have to become the expert in that field. Freelancing and specializing on a particular topic can make you well known in your community and you can get requests to speak at certain civic organizations, schools and other special events

You need to decide who you clients are going to be and whether you will farm your services out to newspapers and online publications, start your own publication, or do both.

The sky is truly the limit as freelance writing is one of the most flexible home based businesses you can undertake. Another option you may want to choose is to write advertising or pamphlets for local businesses as a copywriter.

Becoming familiar with the advertising field in addition to the writing professional would be helpful in that you will gain a better understanding of how advertising copy is worded and other little nuances that are indicative of that field.

If you think you need to bone up on your writing skills or you feel you did not do well in high school English. Don’t fear. There are plenty home and online correspondence courses that will have you writing like a pro in no time at all. Also you may want to checkout any extension courses offered at your local community college in your own town.

There are a number of online opportunities available to freelance writers. New websites are popping up every day and if you have web designing skills in addition to writing skills, you can write you own ticket.

There are so many local businesses that do not have websites yet, nor do they have the expertise of a writer. You could offer them a valuable service by providing both a basic website and the written copy for the pages.

Overall freelance writing can be a very profitable field and with a little imagination you can have a new career started from your very own kitchen in very little time at all.

Be sure to view our free “Be a Profitable Freelance Writer” video on our homepage then join our “Wealthy Business" newsletter and receive a free gift to help you get started in business on the internet within 3 days.