After a website is optimized for the search engines, some creative marketing can easily be done to help drive new traffic to your site. Many high traffic entertainment/humor websites use funny videos that are viewed for free by site visitors. In fact, many of these viral video clips that are sent around the world via e-mail originated from these websites.
The only down side to starting a funny videos site is the initial cost to build it, and ongoing update costs, coupled with the bandwidth these websites consume, which can cost between $100-$1000/month just for hosting on a dedicated server. This is because these funny videos websites have hundreds or even thousands of downloadable videos available, and every time one is viewed there is a sizable amount of bandwidth consumed.
So how do you take the idea from the funny videos platform and apply it to your own website? Webmasters can easily incorporate this creative marketing technique into their own eCommerce websites.
Think about it this way. Most eCommerce websites have one primary function: To sell a product. The key to success with an eCommerce website is to rank high in the search engines and be found by someone looking for a product. Often times when a customer visits an eCommerce site, he or she sees the same basic format. There is a nice looking home page with an overview of the company and product line, and some pictures of featured products. Then the customer can find links to other product pages as well, or do a search for a product by keyword.
But to get the customer to come back to your website and buy more products, there must be something that sets you apart from your competition. How can this be done? There are two effective methods to achieve this. In a nutshell, adding video media will bring a whole new dimension to your website to help drive new traffic and gain repeat visitors.
In the case of an entertainment website, the funny videos are the catalyst that drives the repeat traffic to the website. In the case of an eCommerce website, you can add videos to your pages that blend with the theme of a particular product.
For example, if you sell fishing gear, then you can add the funny video of the reporter in Mexico who was floating down the river, only to be repeatedly pummeled by hundreds of fish that were jumping at his spotlight into the boat. That should get a laugh from your customer, and give them something to feel good about while they are looking at your product inventory. It's kind of like a bakery. When you walk into a bakery, you are almost always enticed to buy something. It makes you feel good. Well on the internet, you unfortunately don't have the option of smelling what you see. But adding funny media can arouse other senses in a customer and make their shopping experience more enjoyable.
Another great way to help market your product is by creating 'how to' videos for your products. For example, if you sell products for sailboats, you can make a series of short 'knot-tying' videos, and feature a different type of video on each product page. This can be done easily with a digital camera that records video clips.
Here is how you can accomplish this:
1.First, set up an area where you camera is on a tripod or table.
2.Next, make sure you have a good backdrop for the video clips. You want to use an area that makes the action in the video stand out.
3.Then record the video. In the case of knot-tying, you can write a script before hand and narrate the video as you are tying each knot for the camera.
4.Then download your video clip to your computer. You can also modify the size of your video with any video editing shareware tool.
5.Simply upload the video clip to your website and link to it with a descriptive title. That is it.
One idea to make this effective is add one knot-tying clip to each product page. This will not only make the customer want to visit each page, but it keeps them interested in your website.
There is one more important point to consider. You must present the training clips so they are most effective. To do this, be sure and place them in a prominent area on each page so they can be seen. And add several lines of text under the video link with a description of the video and keywords that someone might find while searching. For example you can tag the video link with 'Instructional Video On How To Tie An Angler's Knot'.
Then lastly, you can create a separate webpage with a 'video directory' of all your videos. You want to also have search engine friendly keywords on this page as well. Then add a link to your directory page from your other pages, especially your index page.
These tips will help your website stand out from the competition. Simply by adding a few funny videos to your site, or some informative training videos that you can easily create from your home or office, you have added a creative marketing edge that goes beyond optimization.