An exhibition may be broadly defined as a trade fair where various companies can showcase and demonstrate their newly launched and existing products in order to highlight their positive features to prospective customers. In an age where how well a product is marketed and campaigned about largely determines its commercial success, exhibitions are some of the major ways manufacturers and dealers can extensively market about their newly launched products. Unlike retail shops where products can be demonstrated only to a limited number of customers and prospective clients, since in an exhibition people from different regions all around a center come to view the products the number of visitors checking a company’s products is significantly higher.
In today’s corporate world of cut-throat competition, having a cutting edge over competitors within the same field is one of the most important tasks for a company to achieve. In an exhibition since numerous companies come together in order to market their products, designing and presenting resources and products in a unique, individual way in order to attract the attention of prospective clients is one of the major jobs before a company. Apart from manufacturing products marked with their own unique selling points (USP), they have to be presented at a trade fair in a manner most likely to catch the consumer’s eyes. For this reason, right from the basic structure of their exhibition stands to the smallest details of the interiors a company has to establish its stand in a unique way. While some companies assign their own creative departments to look into these designing matters, others often hire professional architects and interior designers for setting up their exhibition stands.
Interior designers dealing with setting up of exhibition stands usually operate in a series of successive steps. Once the basic design of an exhibition stand is decided upon, the infrastructure is set up in such a way that basic features like electric and water lines as well as safety measures and emergency exits are securely implemented. Workers then construct the outer structure out of the desired materials. Keeping the presentation factor in mind features like layout, shape, form and overall appearance are given primary importance while designing and setting up an exhibition stand. In order to attract the potential clientele some companies ask their architects and interior designers to implement various graphics and audio-visual features in their exhibition stands, others use various lighting schemes in order to create the desired atmosphere and interior environment. Companies may also opt for making proper arrangements for their customers to sit and relax and also arrange for various hot and cold beverages to be offered to their visiting clientele.
In order to make construction and other arrangement-making processes an easier job, many companies today like to buy ready-made exhibition set-up schemes directly from service providers. From carpets and walls to lightings and power points most of these packages include a large number of features. Although these packages make construction and set up of exhibition stands an overall easier job, since they are available ready-made at the market they can be accessed by a large number of companies at the same time. This not only loses the individual touch from a company’s exhibition stand get-up but also by making it no different from numerous others around, it loses the power of attracting prospective customers.
With the current trends where individuality matters most and caters best, the best bet for a company wanting to make its mark would be to employ professional designers for designing the structure and get-up of its exhibition stand. Most exhibition contractors, today, operate via small teams of interior designers who, once a project is explained to them, step by step implement all the details until the exact requirement is met. A company should first analyze its own unique motives and goals and based on these fundamental factors should design a plan with the help of exhibition contractors and designers. The basic layout of the whole project should be designed in such a way that the company’s individual goals are well met and simultaneously products are presented in a way best suiting the customers’ requirements. Whereas, some companies opt for building double-storey stand structures for better overall view, others prefer to keep theirs single storey.
As in other business dealings, in designing, structuring and carrying out an exhibition also the company should focus on simultaneously satisfying their customers and maximizing their financial profits and goodwill. Keeping all these factors in mind, deals should be settled with exhibition contractors for designing a company’s exhibition stands.
Once the specific requirements of a company are given, most exhibition contractors today, implement their programs by means of a large number of equipments and facilities. From designing the primary layout drawings and digitally preparing 3D CAD visualizations in full colors to detailing all the lighting, graphics and finishing touches exhibition contractors go about implementing their works in a series of meticulous steps. From constructing stands out of quality materials licensed by local regulations to installing fully functioning electric, telephone, internet, fax, water and waste lines, all necessary works are performed by exhibition contractors by their extremely efficient installation teams.
About Author:
Steve Brennen is a Director at Oakmace Ltd one of the United Kingdoms leading Exhibition Design and construction companies and has over twenty years experience in the exhibitions industry. For more details please visit www.oakmace.com
Showing posts with label arts. Show all posts
Showing posts with label arts. Show all posts
Friday, January 29, 2010
Friday, January 22, 2010
How to Find a Book Using Online Bookstores
Looking for improving your gaming skills by reading some of the best books on professional gaming that are around? That is a good idea, but, and as you may have already noticed, it is easier said than done. Once you go online to one of the many online bookstores such as Amazon and Barnes and Ruble and can type in a phrase you get a long list (if you are lucky) of potential books.
What do you do then? How do you know which book suits you? And if you even could figure that out, how do you know the book is worth anything? Many of the authors are pros, but, then, you can also easily land up on amateur writers who are just trying to make a buck. Exactly for this, we have compiled a list of five practical suggestions to help you.
1) Reviews and Opinions Matter.
One of the most interesting methods of screening authors and books is by reading what other readers have to say about those literary objects. Look up one of the many forums online that focus on books and either ask a direct question or read what others have said. Another option is to look up the book at different online bookstores such as Barnes and Noble and Amazon but also others such as The Literary Guild and Pickabook. (Look them at this list compiled by the World Wide Web Virtual Library: http://archive.museophile.org/bookstores) The reasons for doing this is that for every book you can read reviews from different sites. Do this and you are reducing the chances of reading only promotional material. It goes without saying that opt for those books that receive good reviews. Generally, a book will receive some bad reviews, but look at the majority viewpoint. Note that if the book you wish to buy is new, you will not find reviews. In such a case, you will just have to take a risk.
2) Be Specific.
One of the methods of searching for a book that interests you is by narrowing down the search by typing a long search term and not just one name. For instance, type down how to play Texas holdem in an online tournament instead of just Texas holdem. Such a search will result in only a few book options. First, look up reviews and views on it and then look at its size and focus of interest.
3) Check the Experience of the Author.
Buying a book is just like buying a car. Would you be willing to pay more for a Mercedes? Likewise, check the author or editor. If the author is unknown, tread very carefully. The book might be useless. But remember that its not enough that the author is well known or has years of professional expertise, they must be experienced in the exact field of the subject of the book.
4) Check the Printing History of the Author.
After checking the authors personal biography and his scope of knowledge as pertains to the issue in question, you should, then, check his style of writing. You will not want to fall asleep on the second page, do you? If their style of writing pleases you, try reading parts of their work. Read articles or portions of other books they have read. Do this to get an idea of whether they can write and whether they are capable of handling complicated issues and putting them across in easy to understand language.
5) The Price Factor.
When looking at books, the first thing (or the second) we tend to look at is the price. Yes, you should know whether you can afford to buy it or not, but do not make you decision based on whether a book is cheap or expensive. First, check whether the book is what you are looking for. Then, decided whether you can afford it and not vice versa. Likewise, do not just buy a book because its on sale. Remember that if a book is on sale it means that no one is buying it!
What do you do then? How do you know which book suits you? And if you even could figure that out, how do you know the book is worth anything? Many of the authors are pros, but, then, you can also easily land up on amateur writers who are just trying to make a buck. Exactly for this, we have compiled a list of five practical suggestions to help you.
1) Reviews and Opinions Matter.
One of the most interesting methods of screening authors and books is by reading what other readers have to say about those literary objects. Look up one of the many forums online that focus on books and either ask a direct question or read what others have said. Another option is to look up the book at different online bookstores such as Barnes and Noble and Amazon but also others such as The Literary Guild and Pickabook. (Look them at this list compiled by the World Wide Web Virtual Library: http://archive.museophile.org/bookstores) The reasons for doing this is that for every book you can read reviews from different sites. Do this and you are reducing the chances of reading only promotional material. It goes without saying that opt for those books that receive good reviews. Generally, a book will receive some bad reviews, but look at the majority viewpoint. Note that if the book you wish to buy is new, you will not find reviews. In such a case, you will just have to take a risk.
2) Be Specific.
One of the methods of searching for a book that interests you is by narrowing down the search by typing a long search term and not just one name. For instance, type down how to play Texas holdem in an online tournament instead of just Texas holdem. Such a search will result in only a few book options. First, look up reviews and views on it and then look at its size and focus of interest.
3) Check the Experience of the Author.
Buying a book is just like buying a car. Would you be willing to pay more for a Mercedes? Likewise, check the author or editor. If the author is unknown, tread very carefully. The book might be useless. But remember that its not enough that the author is well known or has years of professional expertise, they must be experienced in the exact field of the subject of the book.
4) Check the Printing History of the Author.
After checking the authors personal biography and his scope of knowledge as pertains to the issue in question, you should, then, check his style of writing. You will not want to fall asleep on the second page, do you? If their style of writing pleases you, try reading parts of their work. Read articles or portions of other books they have read. Do this to get an idea of whether they can write and whether they are capable of handling complicated issues and putting them across in easy to understand language.
5) The Price Factor.
When looking at books, the first thing (or the second) we tend to look at is the price. Yes, you should know whether you can afford to buy it or not, but do not make you decision based on whether a book is cheap or expensive. First, check whether the book is what you are looking for. Then, decided whether you can afford it and not vice versa. Likewise, do not just buy a book because its on sale. Remember that if a book is on sale it means that no one is buying it!
Thursday, January 14, 2010
Birthstone Gemstones Are Filled With Symbolism
The argument that we have a predestined fate, and that we make our destiny is an age old one, being the object of discussion in many a philosophical conversation. It is also an argument that can never have a proven conclusion, only believers in either, by choice as a result of experience. Birthstone gemstones are closely related to the astral powers that be, according to the believers.
Every sun sign has a birthstone gemstone associated with it, which is supposed to be lucky for the person born during that period. This is the simplest of explanations of birthstones. People use various stones hoping for various affects that the stone will have on their lives. At the same time, people avoid contact with certain stones that will bring them bad luck and misery. Although this may seem like something out of a fairy tale to westernized society, these things are practiced extravagantly in countries like India, where people go to the ‘learned man’ (probably a palm reader), who looks at the palm and foresees an event about to go wrong, and provides the means to avoid that event by wearing one gem stone, removing one, and things like that.
Some may laugh at the idea, while others follow their birthstone gemstones related issues with religious belief. Psychology says if you believe you are doing something to help solve a problem, that is half the battle won, call it psychology, call it faith, but if you wear a gemstone in the belief that it will help you, then it will! If you don’t wear a stone knowing well that you need to, you are probably going to make some mistakes! Anyway this was the original idea behind gemstones and why people wore them.
Today, many women choose birthstone gemstones as ornaments with jewel value, if nothing more. Many people wear their birthstone as a symbol of their identity. Whatever the reason, gemstones are very beautiful objects that ignite a spark in your emotions, and make you stare at them in awe.
Birthstone gemstones have various divisions like mystical stones, ayurvedic (Indian) stones, modern, traditional, astrological, planetary, talismanic and ancient cultural birthstones. Each category has a story and a reasoning behind it, each stone is believed to be special, and is great fun if nothing else, to hear why a stone is special and how it will help your life, and how it is meant specially for the particular individual in question.
In western society, gemstones and birthstones reached heights of popularity during the hippie days, when people began experimenting with eastern philosophies, and today offer a sweet reminder of those times to many a person who lived their youth during that period. Gemstones come in every imaginable color (including black by the way), which provide an opportunity to wear a stone with practically any color theme.
Birthstone gemstones come in a variety of sizes as well, and like any other jewelry, the bigger they are, the more rare , and thereby more expensive they are. As far as the fashion oriented use of gemstones and birthstone goes, smaller ones are used on rings and earrings and somewhat larger on necklaces and pendants. Gemstones vary in price from a few dollars to a few hundred dollars!
Every sun sign has a birthstone gemstone associated with it, which is supposed to be lucky for the person born during that period. This is the simplest of explanations of birthstones. People use various stones hoping for various affects that the stone will have on their lives. At the same time, people avoid contact with certain stones that will bring them bad luck and misery. Although this may seem like something out of a fairy tale to westernized society, these things are practiced extravagantly in countries like India, where people go to the ‘learned man’ (probably a palm reader), who looks at the palm and foresees an event about to go wrong, and provides the means to avoid that event by wearing one gem stone, removing one, and things like that.
Some may laugh at the idea, while others follow their birthstone gemstones related issues with religious belief. Psychology says if you believe you are doing something to help solve a problem, that is half the battle won, call it psychology, call it faith, but if you wear a gemstone in the belief that it will help you, then it will! If you don’t wear a stone knowing well that you need to, you are probably going to make some mistakes! Anyway this was the original idea behind gemstones and why people wore them.
Today, many women choose birthstone gemstones as ornaments with jewel value, if nothing more. Many people wear their birthstone as a symbol of their identity. Whatever the reason, gemstones are very beautiful objects that ignite a spark in your emotions, and make you stare at them in awe.
Birthstone gemstones have various divisions like mystical stones, ayurvedic (Indian) stones, modern, traditional, astrological, planetary, talismanic and ancient cultural birthstones. Each category has a story and a reasoning behind it, each stone is believed to be special, and is great fun if nothing else, to hear why a stone is special and how it will help your life, and how it is meant specially for the particular individual in question.
In western society, gemstones and birthstones reached heights of popularity during the hippie days, when people began experimenting with eastern philosophies, and today offer a sweet reminder of those times to many a person who lived their youth during that period. Gemstones come in every imaginable color (including black by the way), which provide an opportunity to wear a stone with practically any color theme.
Birthstone gemstones come in a variety of sizes as well, and like any other jewelry, the bigger they are, the more rare , and thereby more expensive they are. As far as the fashion oriented use of gemstones and birthstone goes, smaller ones are used on rings and earrings and somewhat larger on necklaces and pendants. Gemstones vary in price from a few dollars to a few hundred dollars!
Wednesday, January 13, 2010
Art Theft: Most Famous Cases in History
Art theft is an ancient and complicated crime. When you look at the some of the most famous cases of art thefts in history, you see thoroughly planned operations that involve art dealers, art fakers, mobsters, ransoms, and millions of dollars. Here you can read about some of the most famous cases of art theft in the history.
The First Theft:
The first documented case of art theft was in 1473, when two panels of altarpiece of the Last Judgment by the Dutch painter Hans Memling were stolen. While the triptych was being transported by ship from the Netherlands to Florence, the ship was attacked by pirates who took it to the Gdansk cathedral in Poland. Nowadays, the piece is shown at the National Museum in Gdansk where it was recently moved from the Basilica of the Assumption.
The Most Famous Theft:
The most famous story of art theft involves one of the most famous paintings in the world and one of the most famous artists in history as a suspect. In the night of August 21, 1911, the Mona Lisa was stolen out of the Louver. Soon after, Pablo Picasso was arrested and questioned by the police, but was released quickly.
It took about two years until the mystery was solved by the Parisian police. It turned out that the 30×21 inch painting was taken by one of the museum employees by the name of Vincenzo Peruggia, who simply carried it hidden under his coat. Nevertheless, Peruggia did not work alone. The crime was carefully conducted by a notorious con man, Eduardo de Valfierno, who was sent by an art faker who intended to make copies and sell them as if they were the original painting.
While Yves Chaudron, the art faker, was busy creating copies for the famous masterpiece, Mona Lisa was still hidden at Peruggias apartment. After two years in which Peruggia did not hear from Chaudron, he tried to make the best out of his stolen good. Eventually, Peruggia was caught by the police while trying to sell the painting to an art dealer from Florence, Italy. The Mona Lisa was returned to the Louver in 1913.
The Biggest Theft in the USA:
The biggest art theft in United States took place at the Isabella Stewart Gardner Museum. On the night of March 18, 1990, a group of thieves wearing police uniforms broke into the museum and took thirteen paintings whose collective value was estimated at around 300 million dollars. The thieves took two paintings and one print by Rembrandt, and works of Vermeer, Manet, Degas, Govaert Flinck, as well as a French and a Chinese artifact.
As of yet, none of the paintings have been found and the case is still unsolved. According to recent rumors, the FBI are investigating the possibility that the Boston Mob along with French art dealers are connected to the crime.
The Scream:
The painting by Edvard Munchs, The Scream, is probably the most sought after painting by art thieves in history. It has been stolen twice and was only recently recovered. In 1994, during the Winter Olympics in Lillehammer, Norway, The Scream was stolen from an Oslo gallery by two thieves who broke through an open window, set off the alarm and left a note saying: thanks for the poor security.
Three months later, the holders of the painting approached the Norwegian Government with an offer: 1 million dollars ransom for Edvard Munchs The Scream. The Government turned down the offer, but the Norwegian police collaborated with the British Police and the Getty Museum to organize a sting operation that brought back the painting to where it belongs.
Ten years later, The Scream was stolen again from the Munch Museum. This time, the robbers used a gun and took another of Munchs painting with them. While Museum officials waiting for the thieves to request ransom money, rumors claimed that both paintings were burned to conceal evidence. Eventually, the Norwegian police discovered the two paintings on August 31, 2006 but the facts on how they were recovered are not known yet.
The First Theft:
The first documented case of art theft was in 1473, when two panels of altarpiece of the Last Judgment by the Dutch painter Hans Memling were stolen. While the triptych was being transported by ship from the Netherlands to Florence, the ship was attacked by pirates who took it to the Gdansk cathedral in Poland. Nowadays, the piece is shown at the National Museum in Gdansk where it was recently moved from the Basilica of the Assumption.
The Most Famous Theft:
The most famous story of art theft involves one of the most famous paintings in the world and one of the most famous artists in history as a suspect. In the night of August 21, 1911, the Mona Lisa was stolen out of the Louver. Soon after, Pablo Picasso was arrested and questioned by the police, but was released quickly.
It took about two years until the mystery was solved by the Parisian police. It turned out that the 30×21 inch painting was taken by one of the museum employees by the name of Vincenzo Peruggia, who simply carried it hidden under his coat. Nevertheless, Peruggia did not work alone. The crime was carefully conducted by a notorious con man, Eduardo de Valfierno, who was sent by an art faker who intended to make copies and sell them as if they were the original painting.
While Yves Chaudron, the art faker, was busy creating copies for the famous masterpiece, Mona Lisa was still hidden at Peruggias apartment. After two years in which Peruggia did not hear from Chaudron, he tried to make the best out of his stolen good. Eventually, Peruggia was caught by the police while trying to sell the painting to an art dealer from Florence, Italy. The Mona Lisa was returned to the Louver in 1913.
The Biggest Theft in the USA:
The biggest art theft in United States took place at the Isabella Stewart Gardner Museum. On the night of March 18, 1990, a group of thieves wearing police uniforms broke into the museum and took thirteen paintings whose collective value was estimated at around 300 million dollars. The thieves took two paintings and one print by Rembrandt, and works of Vermeer, Manet, Degas, Govaert Flinck, as well as a French and a Chinese artifact.
As of yet, none of the paintings have been found and the case is still unsolved. According to recent rumors, the FBI are investigating the possibility that the Boston Mob along with French art dealers are connected to the crime.
The Scream:
The painting by Edvard Munchs, The Scream, is probably the most sought after painting by art thieves in history. It has been stolen twice and was only recently recovered. In 1994, during the Winter Olympics in Lillehammer, Norway, The Scream was stolen from an Oslo gallery by two thieves who broke through an open window, set off the alarm and left a note saying: thanks for the poor security.
Three months later, the holders of the painting approached the Norwegian Government with an offer: 1 million dollars ransom for Edvard Munchs The Scream. The Government turned down the offer, but the Norwegian police collaborated with the British Police and the Getty Museum to organize a sting operation that brought back the painting to where it belongs.
Ten years later, The Scream was stolen again from the Munch Museum. This time, the robbers used a gun and took another of Munchs painting with them. While Museum officials waiting for the thieves to request ransom money, rumors claimed that both paintings were burned to conceal evidence. Eventually, the Norwegian police discovered the two paintings on August 31, 2006 but the facts on how they were recovered are not known yet.
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