Key Concepts of Exhibitions

An exhibition may be broadly defined as a trade fair where various companies can showcase and demonstrate their newly launched and existing products in order to highlight their positive features to prospective customers. In an age where how well a product is marketed and campaigned about largely determines its commercial success, exhibitions are some of the major ways manufacturers and dealers can extensively market about their newly launched products. Unlike retail shops where products can be demonstrated only to a limited number of customers and prospective clients, since in an exhibition people from different regions all around a center come to view the products the number of visitors checking a company’s products is significantly higher.

In today’s corporate world of cut-throat competition, having a cutting edge over competitors within the same field is one of the most important tasks for a company to achieve. In an exhibition since numerous companies come together in order to market their products, designing and presenting resources and products in a unique, individual way in order to attract the attention of prospective clients is one of the major jobs before a company. Apart from manufacturing products marked with their own unique selling points (USP), they have to be presented at a trade fair in a manner most likely to catch the consumer’s eyes. For this reason, right from the basic structure of their exhibition stands to the smallest details of the interiors a company has to establish its stand in a unique way. While some companies assign their own creative departments to look into these designing matters, others often hire professional architects and interior designers for setting up their exhibition stands.

Interior designers dealing with setting up of exhibition stands usually operate in a series of successive steps. Once the basic design of an exhibition stand is decided upon, the infrastructure is set up in such a way that basic features like electric and water lines as well as safety measures and emergency exits are securely implemented. Workers then construct the outer structure out of the desired materials. Keeping the presentation factor in mind features like layout, shape, form and overall appearance are given primary importance while designing and setting up an exhibition stand. In order to attract the potential clientele some companies ask their architects and interior designers to implement various graphics and audio-visual features in their exhibition stands, others use various lighting schemes in order to create the desired atmosphere and interior environment. Companies may also opt for making proper arrangements for their customers to sit and relax and also arrange for various hot and cold beverages to be offered to their visiting clientele.

In order to make construction and other arrangement-making processes an easier job, many companies today like to buy ready-made exhibition set-up schemes directly from service providers. From carpets and walls to lightings and power points most of these packages include a large number of features. Although these packages make construction and set up of exhibition stands an overall easier job, since they are available ready-made at the market they can be accessed by a large number of companies at the same time. This not only loses the individual touch from a company’s exhibition stand get-up but also by making it no different from numerous others around, it loses the power of attracting prospective customers.

With the current trends where individuality matters most and caters best, the best bet for a company wanting to make its mark would be to employ professional designers for designing the structure and get-up of its exhibition stand. Most exhibition contractors, today, operate via small teams of interior designers who, once a project is explained to them, step by step implement all the details until the exact requirement is met. A company should first analyze its own unique motives and goals and based on these fundamental factors should design a plan with the help of exhibition contractors and designers. The basic layout of the whole project should be designed in such a way that the company’s individual goals are well met and simultaneously products are presented in a way best suiting the customers’ requirements. Whereas, some companies opt for building double-storey stand structures for better overall view, others prefer to keep theirs single storey.

As in other business dealings, in designing, structuring and carrying out an exhibition also the company should focus on simultaneously satisfying their customers and maximizing their financial profits and goodwill. Keeping all these factors in mind, deals should be settled with exhibition contractors for designing a company’s exhibition stands.

Once the specific requirements of a company are given, most exhibition contractors today, implement their programs by means of a large number of equipments and facilities. From designing the primary layout drawings and digitally preparing 3D CAD visualizations in full colors to detailing all the lighting, graphics and finishing touches exhibition contractors go about implementing their works in a series of meticulous steps. From constructing stands out of quality materials licensed by local regulations to installing fully functioning electric, telephone, internet, fax, water and waste lines, all necessary works are performed by exhibition contractors by their extremely efficient installation teams.


About Author:

Steve Brennen is a Director at Oakmace Ltd one of the United Kingdoms leading Exhibition Design and construction companies and has over twenty years experience in the exhibitions industry. For more details please visit www.oakmace.com

Art - Make It Your Next Investment

There are a lot of people who enjoy decorating with beautiful and original pieces of art. Some may think that they spent a fortune on it, but if the attended an art festival they nay have found a bargain.

Attending an art festival to look for your next purchase of a piece of art is a great way to save money. You never know what you are going to find. There are many different artists supplying a variety in different pieces. Whether it is a wall hanging of sculpture for your prize garden there is a choice. You could even be buying a piece of work made by a future artist who works will one day be worth a small fortune.

If you are a collector or a dealer of art this is an excellent opportunity to purchase for your own investment. It doesn't matter what you are looking for you will most likely find it.

You don't have to go just to make a purchase either. You can just simply get an idea of some things you might want to purchase in the future. Get an idea of the different types of art that is out there. Discover what your taste in art is. It is a nice way to just enjoy your day. Art usually has a calming effect on most people so just go to simply enjoy a day off. There are other things to do when you attend an art festival.

Some people go to art festivals in search of other homemade products. There are stands that sell beaded jewelry. Silver and turquoise is another popular choice in homemade jewelry. This is a great way to purchase something different. Some of it being better quality then jewelry you'll find in a department store.

Crafts are another thing sought out when one attends an art festival. Some of us love crafts, but just don't have the knack to make our own. It is also a great way for crafty people to sell their pieces. Making a profit off their hobby.

Art festivals are annual events in most areas. You may not live somewhere an art festival is held. You can search on the Internet to find out if there is an art festival held in a near by location to you. If you truly love art you won't mind the extra time it takes to attend a festival. Art festivals are a rewarding experience to both who attended them and the artists selling their works. It is something to look forwarded to every year knowing that you will again experience the endless talent of the locals near you.